I designed the logo and visual identity for María Cocoa, an artisanal pastry brand defined by hand-drawn doodles, soft pastel colors, and organic typography.

Challenge: Creating an identity that conveys warmth, a playful tone, and a homemade feel without losing clarity and consistency across applications.

Outcome: I developed a cohesive visual system that blends illustration and typography, resulting in a brand that feels approachable, recognizable, and full of personality.